Helicopter has worked extensively with real estate development company Andre Balazs Properties on the design of its identity, print and packaging collateral, websites and the development of the New York Standard hotel brand.

In addition to our work for the various hotel properties, which include The Standard (New York, Miami, Los Angeles and Downtown Los Angeles), Chateau Marmont, The Raleigh, The Mercer and Hotel QT (a former Balazs Property), Helicopter has worked with Andre Balazs on discreet ventures such as AB Wines.

Working with Pandiscio Co., Helicopter designed the identity + signage system for The Standard New York, which is scheduled to open in 2009 in the meatpacking district.