Formed in 2000 by Josh Liberson and Ethan Trask, Helicopter is a full-service design firm focusing primarily on editorial, identity, interactive and packaging design. The firm is frequently hired to expand the parameters of an idea or object, redefining what it means to be a book, a magazine or a brand. Helicopter enjoys working with clients who want their identities and products to feel integrated and connected to a core idea without feeling stereotyped by a rigid set of brand rules. Whether reinterpreting a classic, evolving a current identity or inventing a new concept, the design team begins with a story and the ability to design for any context.
Helicopter’s work has been honored by the American Institute of Graphic Arts, I.D. magazine and the Art Directors Club; and the 60th anniversary box set the firm designed for Capitol Records was nominated for a Grammy award.